This is especially true when it appears on materials with limited space. Unlike a full marketing campaign that contains complex messaging, imagery and a series of features and benefits, a logo is a flag, a signature, something that represents the whole of your offering without necessarily providing a blatant sell. Given the narrow margins, business card logos have to work extra hard to achieve their goal – not an easy task for something that’s typically no bigger than the size of a quarter. Yet nevertheless, they continue to be one of the primary means of personal promotion, especially when attending presentations, tradeshows or other networking events. When it comes to the standard business card, you typically have an extremely limited amount of real estate with which to work. Creating savvy business card logos for limited space
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